Business concepts.

Annual Recurring Revenue — predictable subscription revenue over a year.

Monthly Recurring Revenue — predictable monthly subscription revenue.

The percentage of customers or revenue lost in a period.

Revenue retained from existing customers including expansion, after churn.

Revenue retained from existing customers, excluding expansion.

The % change in revenue over a period.

Total revenue (or profit) a customer generates over their lifetime.

Customer Acquisition Cost — what you spend to get one new customer.

The ratio between customer lifetime value and acquisition cost.

How many months it takes to earn back the cost of acquiring a customer.

The revenue level where total costs equal total revenue.

Revenue minus the direct cost of delivering it, as a %.

Profit as a % of revenue, after every cost.

How much cash a business loses per month.

How many months of cash you have at the current burn rate.

The end-to-end strategy for taking a product to customers.

The specific group of customers a product is meant for.

Total Addressable Market — the maximum possible market for a product.

Serviceable Addressable Market — the slice of TAM you can realistically serve.

Serviceable Obtainable Market — the share you can realistically capture.

The specific kind of company or person your product is built for.

Detailed profiles of the people who decide and use.

The clear statement of why a customer should choose you.

The mental category a product owns in customers' minds.

The specific words you use to communicate positioning.

The framework you use to set and change prices.

Per-seat, usage, tiered, freemium, flat — how price scales.

The stages from first contact to closed deal.

The % moving from one stage to the next.

Activities that create new prospects.

Marketing-Qualified and Sales-Qualified Leads — different stages of intent.

Active deals in motion, weighted by stage probability.

Average time from first touch to closed deal.

The paths your product reaches customers through.

Other companies that bring you customers or capabilities.

Growth driven by a community of users, fans, and contributors.

Growth where the product itself acquires, activates, and expands users.

A product that a specific market wants enough to pull from you.

Minimum Viable Product — the smallest version that can test the key bet.

A prioritized plan of what to build over time.

Choosing what to build next based on impact, cost, and risk.

How a company creates, delivers, and captures value.

Software sold as a recurring subscription.

Customers pay on a recurring basis for ongoing access.

Revenue that automatically renews without re-selling.

A free tier alongside paid plans.

Sold once per customer, no recurring relationship.

Goods delivered as bits: courses, ebooks, templates, tools.

Goods that exist in the real world, with inventory.

A platform connecting buyers and sellers.

Infrastructure others build their products on.

A product gets more valuable as more people use it.

A durable advantage that protects from competitors.

The profit or loss of a single unit of sale.

Funding the business from revenue and personal savings.

Early capital to find product-market fit.

Successive rounds of growth capital after seed.

Equity investment in high-growth startups.

Wealthy individuals investing early-stage capital.

Non-dilutive money from governments or foundations.

Borrowed capital that must be repaid with interest.

Selling ownership stakes in exchange for capital.

The agreed-upon value of the company at a point in time.

The list of who owns what % of the company.

The decrease in ownership % as new shares are issued.

How investors and founders eventually realize value.

Another company buys yours.

Initial Public Offering — selling shares on public markets.

Key Performance Indicators — the few metrics that matter most.

Objectives and Key Results — a framework for setting and tracking goals.

The outcomes a team commits to.

Groups of users tracked over time by when they joined.

The % of users who keep using the product over time.

How actively users interact with the product.

Users reaching the moment of first real value.

The first-run experience that gets users to value fast.

The function that ensures customers reach their goals with your product.

Helping users resolve problems.

Systems that turn user signal into product decisions.

Repeated cycles of build, measure, learn.