E-commerce & Marketplaces

growing

Selling physical and digital goods online, directly or via marketplaces.

Global size
$6T GMV
Margin
2–10%
Growth
9% CAGR
Sector
Consumer
§ Live data · World Bank Open Data

The numbers behind e-commerce & marketplaces in World.

Pulled live from the World Bank — switch country to compare. Data is the most recent reported year per indicator (typically lags 1–2 years).

§ Where the opportunity is

Niche marketplaces and creator-led commerce; cross-border DTC.

Key players
  • Amazon
  • Alibaba
  • Shopify
  • MercadoLibre
§ Roles & pay

What the work pays inside e-commerce & marketplaces.

  • Growth marketer$80k–$200k
  • Marketplace ops$70k–$150k